igneum/brand
igneum-labs 7eed16a29a Pre-public scrub, the text pass (7 October 2026, 19:5x UK): no founder name, personal login, earlier business or personal address in any tracked text file, and a gate check that keeps it so
The sweep (main's item 1): 199 tracked text files, 783 lines. The founder's full name, first name and possessive become "the founder" (sentence starts capitalised); the lowercase operating-system user name in WSL paths and commands becomes <user>; the second owner login becomes "the second owner login"; the three earlier businesses and the two other brands become "the other business", "the earlier entity", "the earlier business" and "another brand"; the Chrome profile rule names the igneum.network profile, not the profile's label. The standing commit login igneum-labs is not a founder term here: the fresh-repository step renames it in the history (docs/plans/history-rewrite.md, tools/repo/fresh-repo.sh).

The patterns never appear in plain text in the tree (a plaintext list would be the hit): tools/ci/founder-strings.b64 (perl regex, tab, a sample per row) is read by tools/ci/founder-strings-check.sh (every tracked text file, perl, known-failed first: the self-test plants each row's sample in a fixture and the hit must name the file), by tools/community/discord-hooks.mjs (the guard's founder and business rows; the test takes its fixtures from the samples) and by tools/repo/fresh-repo.sh (the business names of the rewrite rules). site/forbidden-strings.txt carries the same patterns as b64: lines, decoded case-insensitive by site/scrub.mjs and tools/ci/launch-gates-check.mjs (whose fixture now plants an encoded made-up name). The check runs in the gate's tree checks on every merge.

Not in this commit, by main's word: the 105 commit messages and 40 personal-identity commits that need the history rewrite (listed, not run), and the secrets found by gitleaks over the history (reported with owners).

Co-Authored-By: Claude Fable 5.1 <noreply@anthropic.com>
2026-10-07 18:39:50 +00:00
..
icons Pre-public scrub, the text pass (7 October 2026, 19:5x UK): no founder name, personal login, earlier business or personal address in any tracked text file, and a gate check that keeps it so 2026-10-07 18:39:50 +00:00
marks site-ui-5, deploy 1: the site in the apps' look (7 October 2026, 15:0x UK): one design layer on the app's tokens, the slim bar, the home fold on the shared scene, /download, OS and GPU marks 2026-10-07 13:46:23 +00:00
master Brand: one master mark (black square, no circle) for every icon, favicon and profile picture 2026-10-04 11:39:55 +00:00
profile Share images: the master mark replaces the ringed coin on every og image; og.png (was a 404) added; ?v=2 cache bust 2026-10-04 17:39:05 +00:00
trademark Pre-public scrub, the text pass (7 October 2026, 19:5x UK): no founder name, personal login, earlier business or personal address in any tracked text file, and a gate check that keeps it so 2026-10-07 18:39:50 +00:00
igneum-coin-1024.png Brand: the coin is the logo everywhere, share image and icons rebuilt from it 2026-10-03 20:18:20 +00:00
igneum-icon-512.png Brand: one master mark (black square, no circle) for every icon, favicon and profile picture 2026-10-04 11:39:55 +00:00
igneum-icon-1024.png Brand: one master mark (black square, no circle) for every icon, favicon and profile picture 2026-10-04 11:39:55 +00:00
igneum-mark-transparent-1024.png Brand: icon and wordmark PNG set for email and profiles 2026-10-03 16:21:33 +00:00
igneum-wordmark-dark-1600x500.png Brand: icon and wordmark PNG set for email and profiles 2026-10-03 16:21:33 +00:00
igneum-wordmark-light-1600x500.png Brand: icon and wordmark PNG set for email and profiles 2026-10-03 16:21:33 +00:00
igneum-wordmark-transparent-1600x500.png Brand: icon and wordmark PNG set for email and profiles 2026-10-03 16:21:33 +00:00
igneum-workspace-header-320x132.png Brand: icon and wordmark PNG set for email and profiles 2026-10-03 16:21:33 +00:00
README.md Pre-public scrub, the text pass (7 October 2026, 19:5x UK): no founder name, personal login, earlier business or personal address in any tracked text file, and a gate check that keeps it so 2026-10-07 18:39:50 +00:00

Igneum brand assets

The rule (the founder, 4 October 2026)

One global logo for apps, profile pictures, favicons, everything. The mark sits in a black square. Never in a circle. Never on another colour. Minimum clear space = 20% of the square. The Mac app icon is the model: a full square, all black, the mark in the middle.

  • Square: #0C0C0E (the site's obsidian token, --obsidian in site/index.html).
  • Mark: #F2541B ember, the flame's centre cut in obsidian. Geometry = the two polygons in the site header (site/index.html, 100 x 100 viewBox). Do not redraw it.
  • Mark height = 62% of the square (so 19% clear on top and bottom, 30% on each side).
  • No ring, no border, no rounded corners baked in, apart from the one rounded variant below.

Masters (brand/master/)

File Use
igneum-mark-square.svg The master. 1024 x 1024, full-bleed obsidian, mark centred. Every derivative comes from this.
igneum-mark-square-rounded.svg Apple's icon grid (824 x 824 shape on the 1024 canvas, continuous corner as a superellipse). Only for the DMG volume icon. Tahoe masks the plain square itself, so the app bundle ships the plain square.

Generator

python3 brand/icons/make-icons.py rebuilds every file below from the masters. It uses rsvg-convert when installed (brew install librsvg), otherwise Pillow draws the master's polygons at 4x to 16x supersampling (exact, the mark is two polygons). The Windows .ico and the favicons render each size from the vector, never by shrinking a bitmap.

File map

File What Where it is used
brand/icons/igneum.icns plain square, 16 to 1024 Igneum Miner.app/Contents/Resources (packaging/mac/build-dmg.sh, CFBundleIconFile = igneum)
brand/icons/igneum-volume.icns rounded variant the DMG volume icon (packaging/mac/dmg/settings.py)
brand/icons/igneum.ico 16 24 32 48 64 128 256, BMP entries every Windows exe through the .rc files (packaging/windows/resources/*.rc, proto-cuda/nvrtc/*.rc, app/igneum-app/resources/igneum-app.rc, app/windows/host.rc), Inno Setup (Igneum-Miner.iss)
brand/icons/igneum-256.png the square at 256 reference
brand/icons/inno-*.bmp installer wizard art Inno Setup
brand/icons/dmg-background*.png/.tiff DMG window background packaging/mac/dmg/settings.py
site/favicon.ico (16 32 48), favicon-32.png, apple-touch-icon.png (180, square: iOS rounds it), icon-192.png, icon-512.png, maskable-512.png (mark at 50%) site favicons every site/*.html, the header template in site/build.mjs, site/site.webmanifest
relay/favicon.ico, favicon-32.png, apple-touch-icon.png relay favicons relay/index.html, relay/ui.html (static files at the relay root)
brand/profile/profile-400.png, profile-512.png, profile-1024.png profile pictures X, Discord, Telegram, LinkedIn
brand/profile/github-org-512.png organisation avatar github.com/igneum-network (uploaded by hand from the Igneum Chrome profile)
brand/profile/x-banner-1500x500.png X header the mark centred on obsidian
brand/igneum-icon-512.png, igneum-icon-1024.png the square at 512 and 1024 the same as the profile files; kept for links that already point here
site/og-small.png (256 square), og-square.png (1024), og-coin.png and og.png (1200 x 630 card: mark left, IGNEUM wordmark, tagline) share images, ?v=2 in every og:image and twitter:image index, live, litepaper (og-small); bench, evidence, build.mjs (og)
brand/profile/github-social-1280x640.png repository social preview github.com/igneum-network/igneum settings (by hand)
brand/profile/vercel-avatar-512.png Vercel team or project avatar by hand

Inline SVG favicons (the data: link in every page head) carry the same square and mark, so a page shows the right icon before the .ico loads.

Not regenerated

  • brand/igneum-coin-1024.png: the old ringed coin. Retired as a source; nothing reads it now.
  • brand/igneum-mark-transparent-1024.png, the wordmark PNGs and Unbounded.ttf: unchanged.

Before and after

docs/brand/before/ holds the icons as they were (ringed coin everywhere except the GitHub avatar), docs/brand/after-*.png the new set.