diff --git a/.gitignore b/.gitignore
index 4fa1a60f4..e60bf5fb6 100644
--- a/.gitignore
+++ b/.gitignore
@@ -27,3 +27,7 @@ proto-opencl/igneum-bench-cl-generic-test*
 proto-opencl/soak-*.log
 proto-opencl/hardened-check*.log
 vendor/igneum-node-ship/
+
+# Trademark instruction packs name the director and the applicant company; never in the repository
+brand/trademark/pbip-pack/
+brand/trademark/*.zip